"Luxury isn't a category, it's an expectation - and the strongest businesses understand this. Affluent clients aren't simply buying a product or a service. They're buying confidence in how the entire experience is handled."

Jack Sanderson - Founder & Managing Director of EGI

A Different View On Luxury

Building the EGI network has given us a practical insight into how wealthy people from different countries live, behave and what they expect. 


That experience shapes how we advise, helping businesses understand their clients, build trust and identify opportunities.

Who Comes To Us

We advise businesses entering our market, established luxury operators seeking to evolve, and property and hospitality businesses looking to strengthen their proposition.


We also work with founders developing new concepts and luxury-focused ventures, and international businesses seeking an informed perspective on Thailand.

Areas Of Advisory

Market Entry

Client Experience

Market Entry

Understanding lifestyle, its luxury ecosystem and where opportunities exist.

Positioning

Client Experience

Market Entry

Refining how a business presents itself to affluent clients and where it sits within the market.

Client Experience

Client Experience

Business Development

Identifying where the experience can be improved, from first contact through to ongoing relationship.

Business Development

Business Development

Business Development

Finding new commercial opportunities, partnerships and routes to market.

Luxury Adaptation

Business Development

Strategic Projects

Helping established businesses adapt their offering to changing expectations within the luxury sector.

Strategic Projects

Business Development

Strategic Projects

Independent input on specific ideas, developments, launches or challenges.

The Approach

No two engagements are the same.


Some requirements need a single conversation and an outside perspective, whilst others require deeper involvement, market research, introductions, strategic development or ongoing advisory support.


We've gained a wealth of experience working directly within this environment, learning exactly what clients expect, where businesses fall short and where opportunities are usually overlooked. 


Any consultancy is structured around the requirement, rather than a generic fixed package.

Let's talk about what's next.

If you're considering a new direction, entering a new market, developing an existing business or simply need an informed outside perspective, we're open to discussing the opportunity.

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